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Americans do it in March, Britons do it in the summer and everyone does it December

Yes, that’s right make predictions!

I did a quick analysis on Google Trends to see how big the spike was for end of year predictions.

In the US there is a spike at the end of year, but also a clear spike in March. End of tax year adjustments? In the UK there is the same end of year spike but also quite a clear one in late summer. Any one got any ideas what causes this?

Anyway, happy holidays to all our readers.

Nigel

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2 Responses to “Americans do it in March, Britons do it in the summer and everyone does it December”

  1. TomHunt Says:

    The reason for the predictions in the summer is because it’s a silly season occupation. When the press release writers are all away, the news writers haven’t any easy copy. Predictions are the next best thing.

  2. nigeleccles Says:

    Good point. I should follow that up with a Google analysis of sightings of Nessie, random lists, moral panics, child abductions and the like.

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