Online news consumption survey - Part 1 (News consumption)
Hi everyone,
I have now collated the results from the online news consumption survey that a lot of you kindly completed for us. I thought I would share the results with you. I have broken the results into three parts. Here is Part 1:
Part 1 – News consumption
In total we had 33 responses to the online news consumption survey. I have broken the respondents down into three groups according to their level of online news consumption:
Group Consumption per day Respondents
Light < 30 mins 12
Medium 30 – 59 mins 11
Heavy > 60 mins 10
Eight of the respondents where from North America. In general North American respondents followed different news sources (as would be expected) but also they were more likely to read blogs. In general there was a surprisingly high consensus in the answers to most questions (apart from interests).
Overall consumption
On average respondents spent about 42 minutes per day reading news online and checking it on average 4.3 times per day. Heavy news consumers checked 6.3 times per day on average.
Reasons for consumption
The top three reasons why respondents follow news were (all respondents):
|
Reason |
% scored 4 or 5 |
|
I feel a need to keep up to date |
75% |
|
I enjoy it |
44% |
|
I wouldn’t want to miss something that was important to me |
41% |
For heavy news consumers the top three were:
|
Reason |
% scored 4 or 5 |
|
I feel a need to keep up to date |
58% |
|
I need it in order to do my job well |
58% |
|
I enjoy it |
42% |
Thoughts: I think it is very interesting that people have an intrinsic need for news, beyond mere enjoyment or some utilitarian purpose. The jobs of the respondents who need news do their job well were consultants, traders and journalists.
Interests
All news consumers:
|
Topic |
% scored 4 or 5 |
|
Technology |
64% |
|
Business |
58% |
|
World |
52% |
|
Politics |
42% |
|
General |
42% |
Heavy news consumers:
|
Topic |
% scored 4 or 5 |
|
Technology |
83% |
|
Business |
75% |
|
World |
58% |
|
Politics |
42% |
|
Sport |
33% |
Thoughts: This is obviously influenced by the unscientific way we’ve conducted this survey. However it does suggest that Tech, Biz, World and Politics should be our lead categories. I would expect Sport, Entertainment, Economics, General and Science to be our second tier categories.
Please do give your comments below. I will post the second part of the findings (Respondents current online news experience) on Monday.
Nigel
Popularity: 11% [?]
Tags: news, news survey
December 1st, 2007 at 11:56 am
I wondered whether your survey results are influenced by the general survey participants. Perhaps it would be good to put the survey up on the blog for your general audience to participate in?
December 13th, 2007 at 2:30 pm
[…] is part 3 of our online news consumption survey. Part 1 is here and Part 2 is […]
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